Promotion and Digital Media

Promotion and Digital Media

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Promotion and Digital Media

Dental critic advertisement

Dental critic is a dental service company in Dallas that deals in the provision of dental services to the locals. Dental critic is utilizing different systems of digital advertising to increase its brand awareness for its services.  The website of the company is simple and is mainly aimed at promoting company services by encouraging visitors to contact the company upon landing on the website. The company has also incorporated different social media sites such as YouTube, Facebook, and Google+ to allow visitors to share information about the company through social websites. This is important in the creation of brand awareness of dental services offered by the clinic. The company has a blog that is continuously updated with information about the clinic.

Different symbols of advertisement have been utilized in an ad on the home page of the website as follows;

Use of visuals path

The visual path is used to concentrate the focus of the reader to a particular part of the webpage. The visual path has been used to encourage visitors to contact the clinic or request the consultation services from the company through the use of bright colors on a blurred background that is dubbed 'contact us 'or 'request for consultation.'  The F format of visual path has been used. The main information on this page can be noted well hence serving the purpose of advertisement

The rule of thirds

Color patterns are used to make the page more appealing by aligning it in three different layers. This technique has been used in the second page of the homepage using three different colors. Various information has been displayed along with different color codes hence making segregation of data on the page.

Body language

The use of body activities to describe the main activity being advertised. Images of dentists at work have been used to indicate the activities of the company. The reader can notice the pictures upon opening the page, which relates the content of the page to dental activities.

Samsung Galaxy Note 10

A product of the Samsung mobile producing company a smartphone of the Samsung galaxy series. Samsung Company has employed the use of different media in advertising this product to attract the readers to stay longer on their page. Pictures of different positions of the product and its features have been used on the website. The most common media used on the website is short videos that are used to display the different graphics which have been used in the product. Uses of some videos have the aim of explaining the use of the different features of the product. Various WebPages have been used to illustrate the different features of the product.

Deferent symbols have been used on the website to depict different techniques of driving the reader to appropriate content and encouraging them to read more content. The following techniques have been used.

Using associations

This refers to the use of different associations to relate the viewer to the particular concept being described. The stylus is being associated with writing on a sheet of paper like an ordinary pen. The design of the writing board is designed like a book to create the impression of writing to the use of the stylus. The main objectives of this are to teach users how to use the stylus, which is effectively achieved.

Using social proof

Using social proof can play an important role in convincing the reader that the content being advertised is realistic and has been used to achieve results. The Samsung Galaxy Note 10 has a review page where data from previous users have been recorded. The main aim of the use of social proof is to indicate results that the product can achieve, which is significantly developed using reviews.

Using artificial reality

It refers to the marketing of the idea rather than the product. It is used to create awareness of the company or product. The camera of the product and its use has been displayed and illustrated using videos that explain the functioning of the camera and its effectiveness. The main idea, in this case, is to define the effectiveness of the camera of the product, which is shown by a clear illustration of videos.

 

 

References

Dental Critic. (2019). Retrieved October 10, 2019, from Dental Critic website: https://dental-critic.com/

Samsung US, Galaxy Note10 & Note10+. (2019). Galaxy Note10 & Note10+ | Features & Specs | Samsung US. Retrieved October 10, 2019, from Samsung Electronics America website: https://www.samsung.com/us/mobile/galaxy-note10/

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