pricing are the key challenges facing (CMI) Curled Metal Inc. These hurdles are surfacing up for metal cushions applied when pile driving hence creating slim chances for Curled Metal Inc. to rise above its competition. The scheme by Curled Metal Inc. choosing metal pads creates opportunities over currently supplied pads in the market by the competitors. However, several precautions are necessary to be under observation. It is for Curled Metal Inc. to knock market barriers to get easy market entry since their competitors are already grounded. The role of pads is receiving mere reviews by the majority of the companies like a necessary item rather than viewing pads as a potentially cost-reducing or value-adding part of pile driving. Therefore, Curled Metal Inc. has no option but to change its approach of seeing things (pile driving pads). It is for it to penetrate the market and stay steps ahead of the competitors. The development process of a new successful product requires CMI to acknowledge several stakeholders. The success of the company relies on the decision process affecting pile cushion because it is aiming to boost profits and revenues of the company. Therefore, there exist various secondary stakeholders within the pile driving industry; they include the following: 

    Independent pile driving contractors

    Engineering contractors

    Pile hammers renting/distributing companies

    Architectural consulting engineers

    Soil consultants

    Pile hammer manufacturers

 Pads are health risky since it has a connection with weight & related injuries. As a result, the workers who drive piles are part of stakeholders due to the health danger they get exposed by the current pads. Several marketing decisions processes are needed by Curled Metal Inc. to win the market competition. Take for example; base on their selected pricing strategy, CMI must decide the marketing avenues to channel their pads. Second, the company must make a decision on pricing method & new metal pads ultimate price. Finally, Curled Metal Inc. by measuring the benefits and costs of investing in pad producing equipment, CMI must decide how much to invest in manufacturing equipment by measuring market entry. 

Strategic Recommendations

Cost Base

Aside from different choices picked, the new steel heap pads advertising will request reshaping the view of the purchasers of heap cushions. To start with, Curled Metal Inc. need to invert the methodology purchasers see the heap driving cushions. It is estimating from a lot of pillows mindset to cost per-foot driven personality outline. Second, Curled Metal Inc. must depict that cushions are a crucial segment of heap driving effectiveness consequently require a driver for the industry. A few contenders legitimately may analyze the evaluating of a micarta set cushions, $150, against the valuing set of the metal cushions, going past $3,000, short investigating the per foot complexities.

Value Base

Even though the expense is legitimized, it would take impressive showcasing to persuade potential clients to redesign from $150 per micarta set to $8,120 per.  CMI set, mainly if the activity requires driving under 300 heaps. This methodology could be viewed as a skimming approach and may return great benefits with low showcase infiltration. It is an evaluation that the metal cushions should spare contractual workers $1.52 per foot driven. On the off chance that CMI hope to win the 33% of the cost reserve funds, at that point they could charge $1.52*.33 = $0.5 per foot driven. Another option is to endeavor to part the money-saving advantage of worth included by utilizing the new metal cushions with purchasers. This situation charges an excellent cost dependent on how much worth and values reserve funds the new cushions present to the client. The last cost will be 31.21 pennies (from the prior arrangement) in addition to 50 pennies equivalent to 81.21 pennies per foot driven. This would bring about a significant expense of $8,120 per set of cushions.

Competitor

The first worry about a high advertises entrance is connecting with the generation cost. The gear ventures can be effectively amortized with the expanding volumes. Be that as it may, the expense of fixed processing plant overhead assume the fundamental job in deciding the last cost since they depend on direct work. It is an essential value plot that should yield high showcase entrance and critical benefits. CMI would need to persuade temporary workers regarding the cost per-foot correlation with micarta cushions and demonstrate the cost of investment funds dependent on effectiveness. Elective 1, straightforwardly rivaling micarta, would severely constrain focused passage and have the best showcase infiltration and it meets the organization required half-edge. Like this, seeking aftermarket entrance through an elective one methodology could be likely the best elective for Curled Metals Inc.

Tactical Recommendations

The marketing decisions process must support the strategy of the business immediately pricing policy is developing. The product uniqueness is the point of focus since Curled Mental Inc. cares for the well-fare of workers. It is by creating work-saving equipment, grant relevant cost savings for the consumers, and champion for the safest solution for workers health. The core individual who can better the CMI performance is McCormack. He is the high-specialized engineer with the skills and experience to survey the quality of Curled Metal Inc. pads plus the vital assets (promotion & building brand) for the company. Soil consultants and engineers working on the most valuable projects are the ultimate targets of the company by asking him to show the consumers the new pads properties. 

This strategy is aiming at minimizing the investment production expenditures and at the same time gaining a significant portion of the market share hence generating substantial profit to the company. Lowering of the price will create a better potential at market entry only when building a reliable quality image brand. Also, it is a wise marketing strategy to build a partnership with Prometheus Iron Works by persuading them to utilize the pads on their top-notch product. The long-term implementation plan considering the life cycle of the product will be to focus on cost production minimization to progressively lower the product pricing. The future marketing strategy will escalate into a different level where magazine publication and word of mouth communication will be the point of focus. The CMI is readily cautioned to be aware of the chances imitators can take to enter the market by merely copying their product properties.